Audiene profiling

Daisy Abeka

Audience profiling

Effects of exposure to explicit sexual or violent content.

For our primary research, our focus group shows us that none of the explicit content that we listed such as, racial comments, sexual scenes, blood violence and others effected those in the class who watched the film because that it what made the film interesting. And it’s known because it was directed by Quentin Tarantino, and that is his style of movies. With the responses for Rush hour, there was not a lot of explicit content shown through the film. This did not affect our audience. As the movie was more comedy based and classified at a suitable age.

Effects of advertising

Through our primary research, our audience answered the questions by saying they watched the trailer which made them interested to watch it. The feedback we received also revealed the use of through online and posters which influenced them to watch the film. Another reason why the advertising affected our focus group to watch the movie was also because of the use, of the popular actors such as Jamie Fox, being a known actor, attracted them to also be interested to watch. Rush hour had an effective advertisement due to the use of online trailers, and billboards. As well as the exposure of two famous actors involved which our feedback showed drawn them to watch the movie.

Health concerns

The responses also indicate even though the film there was no health concerns that affected our audience. Rush hour also didn’t have any effect on health or negative effects towards the audience.

Censorship debates

As Django contained a lot of explicit content and violent scenes, it has been classified by the government with an age range. As our focus group learned that the use of exposure t the scenes can cause a negative effective. Django being rated an 18 film was debated due to the negative effects it could have on a younger viewer. 

With Rush hour, the censorship debate classified it as a 15 film. Our audience preferred Rush hour more due to it having less explicit content viewed. And being more family friendly if younger viewers were able to watch.

Responses

Overall the response we received from Django showed that 100% enjoyed watching Django, as 50% of our group liked action films. This indicates a positive response towards the film. Our feedback also shows that Quentin Tarantino films are also enjoyable for the audience, as the use western and action was emerged to create the movie.  The responses we received from rush hour were also positive as, the actors in the film engaged our focus group to be interested to watch it. Another reason for this was also because the genre action comedy was a popular response we received.

Negotiated

In django due to the story behind it, showcasing the story of slavery, the audience negotiated by also saying the negative impact towards the film was the use f violence and the plot twist involved. Bringing a western genre in the film as well which makes the film entertaining to watch, rather than educational. With rush hour being a comedy there were no negotiation through our response , as although it was a crime action, the use of funny and mild adult humour involved made it suitable for the type of movie.